Bra “Secrets” Revealed

***UPDATE***

The “Dead Bra Day” Sale is actually on Friday, February 13 (not the 15th as we previously stated). AND, even better, you’ll now get 25% off the purchase of a new bra when you bring in your old one!

Ladies: If you’ve never had a professional bra fitting done before, go get yourself fitted ASAP. And if you’re looking for a place to go in TO, head straight to Secrets From Your Sister.


Calling themselves a “bra fitting boutique” and renowned for their wide range of sizes (AA to L cups, 28 to 46 backs), Secrets recently opened a second shop at Yonge and Eglinton to complement the flagship store at Bloor and Bathurst that I visited this week. Not only was their selection incredibly impressive, but their customer service was impeccable.

I’ve never had a bra fitting before, so Jovana, bra fitter extraordinaire, took me under her wing for the next half hour. The process began with Jovana taking an initial measurement of my bust over my t-shirt. From there she then brought me out a very basic bra to try on and ensure that her measurements were correct. The measurements were right, but my previous idea of my bra size sure wasn’t! This wasn’t much of a surprise, however, as I’ve read many times, including on the Secrets website, that many women are not wearing the correct size for their breasts.

With my correct size now determined, Jovana began bringing out several bras of all cuts, colours, and fabrics for me to test out. For each bra Jovana instructed me to fasten the bra on the loosest hook for the right fit. This way, when the bra starts to stretch out from wash and wear, I can just wear it on one of the tighter hooks! Jovana checked the fit of each bra to ensure that it wasn’t too tight or too loose around my bust and that it was sitting properly on my body.

After trying on five bras, I found two that I totally loved — one that’s super practical and one that’s a little bit more fun (and Betsey Johnson, woo!). But Jovana wasn’t done helping me yet! While I got all covered up again, she gave me a great run-down of storage and cleaning tips for my new bras. Both of mine were molded cups, so I was advised to stack them inside of each other in my drawer or to hang them off of a hook in my closet.


As for cleaning, Jovana told me about a fantastic cleaner for hand-washing your lingerie called Soak. It’s bio-degradable, phosphate free, and Canadian! This soap is unique in that it has a self agitator that does the scrubbing for you! All you have to do is soak your bras in the solution for 10-15 minutes and they’re done! You don’t even have to rinse them, although you can if you want to remove the scent. Jovana hooked me up with some samples to try the product out the first time, but I’m sure I’ll go back to buy my own bottle when I run out!

Before I left, Jovana also told me about the store’s upcoming annual “Dead Bra Day” Sale. On Friday, February 13, ladies are invited to bring in an old bra to either location (both will have extended hours!) in good condition and trade it in for a new bra at 25% off! All of the old bras are then donated to Willow Breast Cancer Support Canada, so try to make it out that day to help a woman in need and get a pretty, new (and cheaper) bra for yourself too.

For my very first bra fitting, my experience at Secrets From Your Sister was fantastic. Definitely one of the best bra boutiques in the city, and I’ll be heading back for more bras soon!

  • Share/Save/Bookmark

Leave a Reply